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Massachusetts Lottery faces dual pressures from increased operational costs and potential Trump tariffs on Canadian paper imports. These challenges threaten to squeeze profits as the organization projects flat sales for fiscal 2026.
Mounting cost pressures strain lottery operations
Treasurer Deborah Goldberg has requested a $13.6 million budget increase for the Massachusetts Lottery—significantly more than Governor Maura Healey's proposed $5.4 million boost. According to Goldberg's testimony to the Joint Ways and Means Committee, these funds are essential to "proactively address changing business and operational needs."
Goldberg stated:
From thermal paper costs to shipping and phone contracts, our hard costs have increased dramatically. This leaves little room to put product on the shelves.
Massachusetts Lottery executive director Mark William Bracken specifically identified potential tariffs on Canadian paper imports as a major concern. Bracken noted at a December commission meeting:
We could be seeing some significant increases if, in fact, tariffs are implemented like it has been said that they will be by the incoming president.
Competition intensifies as advertising budget lags
The Massachusetts Lottery also faces growing competition from casinos and sports betting operations with larger marketing budgets. Goldberg has requested a two-thirds increase in the advertising allocation from $6 million to $10 million. Goldberg emphasized:
An increase to $10 million is desperately needed to help the Lottery maintain market share and attract new customers.
Governor Healey's budget proposal includes this requested increase.
Despite these challenges, the Massachusetts Lottery is projecting a net profit of $1.05 billion for fiscal 2026, the same target in place for fiscal 2025.
Trump tariffs threaten broader economic impact
President Donald Trump has announced plans to implement a 25% tariff on products coming from Canada starting March 4, 2025. This move could have sweeping implications beyond the lottery. Healey cautioned:
Tariffs will mean higher costs for residents – including for the basics they depend on, like clothing and groceries. They will mean higher costs for businesses of all kinds. They will harm our entire economy.
In an interview with Fox News, Trump defended his tariff policy, stating:
The tariffs could go up as time goes by... This country has been ripped off from every nation in the world, every company in the world. We've been ripped off at levels never seen before, and what we're going to do is get it back.
As Massachusetts and its lottery navigate these economic pressures, the outcome remains uncertain. What's clear is that paper-dependent operations like the state lottery face significant challenges in maintaining profitability amid rising costs and potential trade disruptions.
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