
Samantha Herscher
News writer
samantha.herscher@lotteryusa.com
Samantha is a skilled writer with a passion for storytelling.
Inspired by an 8th-grade victory in a scary story contest, Samantha has been writing ever since. Whether it’s informative articles, engaging blog posts, persuasive website copy, or captivating social media content, Samantha has the talent to bring ideas to life. With experience writing for a variety of industries, including professional services, pet news, and e-commerce, Samantha adapts her style to suit any audience.
Samantha's latest articles
183 articles-
How smaller lottery products are keeping profits alive in Iowa
Iowa Lottery rides a wave of unexpected success amid national game struggles, but can it last?
Samantha Herscher
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Triple threat: Three multi-state lottery jackpots soar this weekend
Weekend drawings promise massive payouts as Powerball, Mega Millions, and Lotto America jackpots surge.
Samantha Herscher
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Playing with fire: Store manager's lottery scheme leads to charges
A store manager and employee face charges after allegedly stealing over $239,000 in lottery tickets.
Samantha Herscher
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The $5 lottery ticket in an uncertain economy
Americans will pay more for lottery dreams just as economic forecasts turn gloomy. A good idea?
Samantha Herscher
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Rising costs and tariff threats put Massachusetts Lottery profits at risk
Massachusetts Lottery seeks $13.6M budget boost as Canadian paper tariffs threaten to empty shelves.
Samantha Herscher
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Oregon's million-dollar raffle tickets vanishing fast
With a 1-in-250,000 chance at $1 million, Oregon's annual Lottery Raffle is racing toward another sellout.
Samantha Herscher
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Inside Iowa Lottery's self-service tech upgrade
In a tech-driven leap, 79% of consumers now embrace self-service—and the Iowa Lottery is leading the charge.
Samantha Herscher
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When playing is not fun: A month to raise problem gambling awareness
These three questions could save lives on Problem Gambling Awareness Month.
Samantha Herscher
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South Dakota Lottery resumes popular 'life-changing' game ticket sales
South Dakota Lottery fixes tech glitch that briefly suspended the popular Lucky for Life game statewide.
Samantha Herscher
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Massachusetts, the unexpected lottery capital of America
Massachusetts lottery players spend over $1,000 per person annually, making it America's undisputed lottery capital.
Samantha Herscher
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Click, play, win. Kansas makes lottery history with speedy digital launch
Powerball and Mega Millions go digital as Kansas launches the fastest iLottery rollout in US history.
Samantha Herscher
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Fixed prizes replace pari-mutuel format for Louisiana Lotto
Win $1,000 for match-5 and $50 for match-4 in Lotto's streamlined prize structure this May.
Samantha Herscher
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After 101 draws, an Austinite wins a historic Lotto Texas jackpot
It's the $83 million-dollar question. Who shopped at Winners Corner on Monday?
Samantha Herscher
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Inside New York Lottery's billion-dollar education funding machine
Since 2017, Gweneth Dean has built a resilient NY Lottery in a crowded landscape.
Samantha Herscher
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The $50 billion gamble. Inside America's tech-driven lottery boom
While luck can't be predicted, America's $50B lottery industry is betting that artificial intelligence can.
Samantha Herscher
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Texas-sized dreams: Lotto jackpot climbs to historic $83.25 million
What started as a $5 million prize in June has grown to become one of Texas' largest-ever lottery jackpots.
Samantha Herscher
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Double or nothing: $1 leads to Mississippi's biggest lottery payday
Mississippi's lottery history was rewritten Monday when a Petal player claimed a $10M Double Play jackpot.
Samantha Herscher
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Forget chocolates; Illinois couples bet on love for Valentine's Day
A new survey reveals what Illinois romantics really want this Valentine's Day, and it's not what you'd expect.
Samantha Herscher
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Betting on history: Lotto Texas nears record-breaking payout
The Lotto Texas jackpot hits $78.25 million, marking the 5th largest prize in game history.
Samantha Herscher