
Samantha Herscher
News writer
samantha.herscher@lotteryusa.com
Samantha is a skilled writer with a passion for storytelling.
Inspired by an 8th-grade victory in a scary story contest, Samantha has been writing ever since. Whether it’s informative articles, engaging blog posts, persuasive website copy, or captivating social media content, Samantha has the talent to bring ideas to life. With experience writing for a variety of industries, including professional services, pet news, and e-commerce, Samantha adapts her style to suit any audience.
- Hometown
- Chicago, IL.
- Education
- BA in Journalism from George Washington University.
- Professional work experience
- I've been a digital marketer and content creator for 15+ years.
- Languages
- English.
In Samantha's own words...
What I like about working for Lottery USA:
What I enjoy about working at Lottery USA is the opportunity to learn about this industry. It's rewarding to see the positive impact the lottery has on people's lives. Seeing winners' stories and the transformative changes they experience is genuinely heartwarming.
What most excites and intrigues you about the lottery?
I'm drawn to the dynamic nature of the lottery industry within the U.S, it's a reflection of the economic landscape. I like analyzing how economic shifts, from consumer spending trends to state revenue strategies, impact the lottery.
Best run US state lottery?
I'd have to say Massachusetts. I wrote a piece about how the state is the lottery capital of the U.S. People there spend over a thousand dollars a year on tickets! That's wild! They've clearly figured out something pretty special up in New England.
What is your most memorable lottery moment?
Without a doubt, any time a jackpot hits that billion-dollar mark. It's just pure excitement. The anticipation is incredible. And then, the curiosity kicks in – who won? What are they going to do? If they're not anonymous, watching the aftermath of such a life-changing event is fascinating.
What would you do if you won the Powerball jackpot?
If I hit the Powerball, my sensible side would kick in, and I'd save most of it. But then, the fun would start! College funds for the kids, and I'd probably go a little overboard with adopting dogs. I'd love to support my favorite causes, too. And, you know, a celebratory vacation is non-negotiable.
Can you share an interesting fact about yourself?
This one's easy. I was accidentally born at home in Atlanta, Georgia.
Samantha's latest articles
231 articles-
Mass players left waiting as Mass Cash expansion stalls
Mass Cash was set to double daily drawings starting Sunday, offering twice the $100K chances.
Samantha Herscher
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Local games thrive as Mega Millions and Powerball sales fall
Despite $3.3B in sales, the New Jersey Lottery faces a player revolt against impossible jackpots. Is this the future?
Samantha Herscher
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Nebraska Lottery adds Pick 4 to daily game lineup
Nebraska Pick 4 offers six ways to win up to $6,000 starting September 21.
Samantha Herscher
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Mass Cash doubles down with new midday drawing
Players demanded more Mass Cash opportunities—now they're getting them.
Samantha Herscher
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Intralot beats industry giants for Maryland's $260M lottery contract
Gaming Commission picks Georgia vendor over current provider for state lottery operations.
Samantha Herscher
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Lucky sevens: Woman claims $77,777 on 7/7 playing Red White & Blue 7s
Arkansas player's lucky sevens alignment pays off during a routine lottery session on a perfect date.
Samantha Herscher
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Four Maryland siblings split $1.8 million Multi-Match jackpot
Eight years of playing the same Multi-Match numbers delivered a jackpot for the family.
Samantha Herscher
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Maryland Lottery offers $4,000 per piece for scratch-off designs
Three lucky artists will see their Maryland artwork on thousands of lottery tickets.
Samantha Herscher
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Holiday jackpots: Georgia players win millions over July 4th weekend
A Kennessaw Publix shopper won $3 million in Friday's Mega Millions drawing.
Samantha Herscher
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Multi-store lottery fraud scheme unraveled in South Carolina
An Orangeburg man faces lottery fraud charges for allegedly passing stolen scratch-offs.
Samantha Herscher
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False wins: Norwegian Lottery's coding catastrophe
A simple math mistake gave thousands of fake lottery wins in Norway last week.
Samantha Herscher
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Michigan Lottery office closed as police execute search warrant
Prize winners were turned away as police searched the Michigan Lottery office. What happened?
Samantha Herscher
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Nebraska manager claims lottery theft evidence too weak for trial
Ehlers fights his $300K lottery theft case with an insufficient evidence claim.
Samantha Herscher
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Wilmington man defies odds with back-to-back lottery wins
Delaware player hits lottery jackpots just 96 hours apart using family numbers.
Samantha Herscher
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Michigan Lottery launches biggest raffle prize in history
Michigan Lottery's $6 million Super Raffle returns with premium $50 tickets targeting high-roller players.
Samantha Herscher
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Why 1-2-3-4 just made thousands of Rhode Islanders rich
Sequential numbers just paid out nearly 500% across Rhode Island.
Samantha Herscher
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Mega Millions prizes skyrocket 347% after controversial changes
Twenty drawings in, new Mega Millions delivers $112 million in non-jackpot prizes.
Samantha Herscher
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Woman who set fire to cover lottery theft finally admits guilt
A Toledo woman admitted guilt in an $89K lottery theft scheme.
Samantha Herscher
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Unregulated & unstoppable: Lottery couriers operate in legal gray areas
As lottery apps proliferate across the U.S., the Texas scandal exposes the dangerous gap in regulations.
Samantha Herscher