Massachusetts is entering a new era of online gaming.
Governor Maura Healey recently signed the FY25 budget, officially legalizing online lottery sales. The revenue generated will fund early childhood education initiatives.
This is a major victory for the Massachusetts State Lottery. Online sales will allow the lottery to stay competitive with other gambling options while attracting new players.
Mark William Bracken, Executive Director of the Massachusetts Lottery, said:
Our team is excited to implement an online Lottery. We are ready and prepared to offer our players a modern lottery experience in a safe and accessible environment. At the same time, the Lottery is unwavering in its commitment to our dedicated retail partners, who have helped us become the most successful lottery in the country.
The online platform is expected to launch in approximately 16 months. Players must be 21 or older to participate.
Twelve years in the making
The road to online lottery sales has been long. Former Treasurer Steven Grossman first proposed internet lottery sales in 2012. Lawmakers initially resisted but eventually came around. The new law is expected to generate an additional $100 million in revenue.
iLottery in action
What will the online lottery look like? Players can expect more than just scratch tickets. Online versions of scratch tickets will feature new themes and gameplay. Some games will allow players to choose their bet amount. All games will have a predetermined prize pool.
The lottery plans to learn from other states with successful online lotteries. They will also prioritize marketing, cybersecurity, and finding a suitable platform host.
A primary concern has been the impact on brick-and-mortar retailers. However, the Massachusetts State Lottery believes online sales will actually boost in-store business. Online players will earn rewards redeemable only at physical stores. The lottery is committed to supporting retailers through programs and incentives.
Cyber security
The Massachusetts State Lottery will prioritize player security. The online lottery platform will implement advanced security measures to protect players from fraud and identity theft. These measures include data encryption, user authentication, and transaction monitoring. The lottery will also collaborate with law enforcement to prevent illegal activity.
Promoting responsible gaming is a key focus for the Massachusetts State Lottery. The online lottery platform will include features like spending limits, self-exclusion options, and educational resources. Players can set spending limits and take breaks as needed. The lottery will also provide information on gambling addiction and available support.
Lottery online
Massachusetts joins other states like New Hampshire, Pennsylvania, Virginia, and Michigan in offering online lottery sales. While similar to other states, the Massachusetts online lottery will have unique features, such as funding early childhood education. The lottery can learn from the successes and mistakes of other states to optimize its own platform.
With the legalization of online lottery sales, the Massachusetts State Lottery is poised to enter a new digital chapter.
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