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The Multi-State Lottery Association (MUSL) has new Board officers and Product Group chairs in place, and they're ready for an aggressive potential rollout of multiple new product offerings for lottery players.
The new product timeline
As we mentioned, it is an aggressive product development schedule. The MUSL has been sharing these details within the industry to get lotteries and vendors excited about future product opportunities. The timeline is as follows:
- September 2024 - Jackpot USA fast play game
- Fall 2025 - NFL national game
- Spring 2026 - National for Life game
- Fall 2026 - potential Powerball enhancements
Pedal to the metal approach
It is all about a pedal-to-the-metal approach for the MUSL, which continues to gain momentum. These developments are being led by Board President Drew Svitko, executive director of the Pennsylvania Lottery. He happened to be a driving force in the development of a third weekly Powerball drawing and the Double Play add-on feature.
Svitko said:
The national games category has seen exceptional growth in the past two to three years, and it underscores MUSL's commitment to support member lotteries with new development initiatives. MUSL has established a bold product development timeline with exciting new offerings. Lottery stakeholders should buckle up. It's going to be another year of 'foot, gas, go.'
This is all coming after the MUSL achieved a record number of sales for Fiscal Year 2024. They had a total of $11.7 billion in sales of products facilitated by the Association, including a record year for Powerball, Power Play, and Double Play sales.
Powerball research
The MUSL recently completed its first-ever comprehensive brand research on Powerball at the national, regional, and state levels. Matt Strawn, CEO of the Iowa Lottery, has taken over as Powerball Product Group Chair and will be utilizing this research to make possible enhancements to the Powerball game.
Strawn said:
The brand research is our gateway to further optimize the Powerball product, from jackpot marketing campaigns to the selection of future partners. As my colleagues and I look ahead to what's next for Powerball, we have the ability to make informed decisions to ensure the game's responsible growth so that it continues to be a reliable source of funding for lottery beneficiaries well into the future.
Jackpot USA — first new product launch
The first new product to hit the market will be Jackpot USA, which is a fast play game priced at $20. It offers progressive jackpots that start out at $1 million.
The game will also feature a bonus game of key-symbol matching with prizes ranging from $10 to $50. Jackpot USA is slated to launch in late September.
MUSL to join forces with NFL
Next up is a NFL national product, which continues to gain steam. The NFL and MUSL are both working on the concept of the game and development of it.
This collaboration has allowed the MUSL to get direct access to NFL fans, with the final product concept for the NFL-themed game to be presented to the MUSL Board of Directors for approval this fall. If approved, it will be scheduled to launch in the fall of 2025.
Another new game to join the mix
In spring 2025, lottery players could see a new National for Life game be established. The game has been established within the past year, and the Product Group has already evaluated $2 and $5 game models.
The final decision on the new National for Life game is expected soon, with MUSL leaders tentatively scheduling a spring 2025 launch for the new game. However, this depends on the progress of the NFL-themed game. The two could swap launch dates if needed in order to keep the product rollouts progressing.
Enjoy playing the lottery, and please remember to play responsibly.
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